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Privacy Policy

Knæk & Bræk ApS respects the privacy of all visitors to our website – and ensures that all personal data that you make available is treated confidentially. Knæk & Bræk does not pass on any personal data to third parties and only makes its data available when you place an order in our online shop or have won a competition. Our employees as well as third parties paid by us must respect the confidentiality of your data. The following data security policy aims to provide you with the necessary details in relation to this.

1. Name and address of data controller

You can contact the data controller in relation to the privacy policy at any time:
Tel. +45 23 44 60 71

Knæk & Bræk ApS
Idrætsvej 3
9500, Hobro

2. Collection, processing and use of data

2.1 Personal data

Personal data means all forms of information relating to a human person who in this context constitutes a data subject. Personal data refers to all information that can be used to describe or conclude something about your identity, for example your name, telephone number, address or e-mail address.

Statistical data that is collected, for example, when you visit the website and that does not relate to you as a human person, is not included in the definition of personal data.

2.2 Use of the information

If you simply visit our website to search for information, we do not store any data about you, except for the information that enables you to visit our website. It applies

  • IP address
  • Date and time of your search
  • Time difference to GMT
  • The pages you have visited
  • Access status/http password
  • Transmitted data volume
  • The website from which the search was made
  • Language and language version of the browser

The user’s IP address is deleted or anonymized after the session ends. In the case of anonymisation, the IP address is modified in such a way that information about personal or material matters can no longer be traced back to an identifiable or identified natural person and in this case that it is possible, only if it takes a disproportionate amount of time, economy and a great effort. We analyze data in a so-called log file in anonymized form in order to improve Knæk & Bræk’s online offer, to make it more user-friendly and to ensure that we find and correct errors on the page more quickly. They are also used to ensure that the capacity of the website is in place and to ensure that an adequate amount of data is available on the website.

2.3 Contact form and other interactions

In addition to the website’s offer of information, there are various ways in which you can interact with us on the website. These include the contact form and registration for our newsletter and competitions. In order to use these, you must provide personal data, which we use to secure the services in question and which we also store. We only use the data in question for the precise purpose and in accordance with our data protection principles.

2.4 Storage period for personal data

We only store and use your personal data for the period that it is relevant for the purpose for which it was obtained. Personal data subject to a legal retention period is deleted when this period ends. Other personal data will be deleted as soon as it is no longer relevant for its purpose or to secure, exercise or defend legal claims.

2.5 Transfer of data to third parties

Data collected by Knæk & Bræk ApS will only be transferred to third parties if it is necessary for the execution of a contract or a payment, or if you have given your consent to this in advance. The companies that perform a service for us may only use data to perform their task. Our suppliers have been carefully selected by us to carry out the task and have received written instructions to do so. They are required to follow our instructions and their work is regularly monitored by us. It is prohibited and illegal for them to use the information for any other purpose, and none of the suppliers we have chosen will do this.

3. Cookies

Cookies are small files that are saved and which deal with the specific data processing machine you use as well as the settings and data that are necessary for the exchange of information with our system via your browser. Cookies cannot execute any programs or transfer viruses to your computer. They are used to make our overall online offer more user-friendly and efficient.

There are two different types of cookies that we use:

  • Session Cookies: which are deleted when you close your browser (i.e. at the end of a session)
  • Temporary/permanent cookies: which are stored for a longer period or permanently on your data processing device. Storing these cookies helps us design our website and makes it easier for you to use it. For example, by saving specific inputs so you don’t have to enter them again.

You can delete the cookies in your browser’s security settings at any time, and you can adjust your browser’s settings according to your wishes. The help function in the menu of your browser will usually show you how to reject new cookies and delete old cookies. If you choose to do this, it is not certain that you can use all the offers that our website has.

3.1 Cookies that we use on

_ga2 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_gtag_UA_91683480_31 minuteThis cookie is set by Google and is used to distinguish users.
_gid1 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
_GRECAPTCHA5 months 27 daysThis cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
cookielawinfo-checbox-analytics011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”.
cookielawinfo-checbox-functional011 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”.
cookielawinfo-checbox-others011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other.
cookielawinfo-checkbox-advertisement1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Advertisement”.
cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.
cookielawinfo-checkbox-performance011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”.
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Most of the cookies we use are session cookies, which are automatically deleted from your hard drive at the end of the browser session. For this, we also use cookies, which remain on your hard drive. When you visit us again, we will automatically recognize that you have previously been to the website and what your preferences are in relation to the information we have on the website.

The cookies we use cannot be attributed to a specific data subject and therefore not to you either. When a cookie is activated, it is assigned an activation number. It is therefore not possible to attribute your personal data to this number at any time, nor is any attempt made to do so. We do not save your name or other similar information that makes it possible to attribute the cookie to your data subject.

3.2 Web analysis with Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (‘Google’). Google Analytics uses cookies to analyze websites in order to understand consumer behavior on them. The information generated via these cookies is transferred to a Google server in the USA and stored there. Your IP address is shortened before consumer behavior is analyzed in such a way that no conclusions can be drawn about your identity. For that purpose, Google Analytics uses the ‘anonymizelp’ code to ensure the anonymized collection of IP addresses.

Google will use information collected via cookies to analyze your use of the website, compile reports on website activities on behalf of the website’s owners and to be able to provide additional services associated with websites and the Internet.

As described above, it is possible for you to configure your browser in such a way that it rejects cookies. You can also choose to prevent Google from collecting and using data collected via cookies in relation to the use of this website by downloading and installing this browser plug-in.

You can find more information about Google and data privacy under their privacy policy.

4. Data rights

4.1 The right to information

You may at any time ask for information regarding the data stored about you, about processing purposes, categories of personal data processed, recipients or groups of recipients to whom personal data is or will be disclosed and, if possible, the planned duration for the retention of personal data or, if not possible, the criteria used to define this period.

You can always contact any employee from Knæk & Bræk ApS to make use of this right to information.

4.2 The right to correction, deletion or restrictions on processing

You have the right to request immediate corrections of your personal data at any time.

Furthermore, you can ask to have your personal data deleted if the data is no longer necessary for the purpose for which it was collected, if you wish to revoke your consent to processing, and there is no other legal reason for the processing, if you wish to object to processing and there is no overriding justifiable reason for the processing, or if you wish to opt out of the use of data for direct marketing, when personal data is processed unlawfully or when deletion is legally binding on us.

In addition, you can ask for restrictions on the processing of your personal data if you disagree with the correctness of your personal data – for as long as it takes us to check the correctness of the data – if the processing is unlawful, but you refuse the deletion in order to limit the use instead, if we no longer need your personal data, but you need the data to assess, exercise or defend legal claims, or if you object to processing, but it has not yet been decided whether legitimate claims on our side outweigh your claims.

You can always contact any employee from Knæk & Bræk ApS to make use of the above rights.

4.3 The right to object

You have the right at any time to object to the processing of your personal data due to reasons arising in your specific situation, if the processing is necessary for the performance of a task carried out in the public interest or subject to the performance of the official authority vested in us, or if the processing is carried out in pursuit of our legitimate rights or those of a third party, and your basic rights or basic freedom with respect to data protection do not take priority.

The right to object also exists when we use personal data for direct marketing; this also covers profiling associated with direct marketing. Your personal data will no longer be used for direct marketing after an objection.

You can always contact any employee from Knæk & Bræk ApS to make use of this right to object.

4.4 The right to withdraw your content

You have the right to revoke your consent to the processing of your personal data at any time, without this having an effect on the legitimacy of the processing based on your consent until the revocation.

You can always contact any employee from Knæk & Bræk ApS to make use of this right of withdrawal.

5. Social plug-ins

5.1 Instagram, TikTok og LinkedIn

Instagram, TikTok and LinkedIn are social networks operated by: Meta Platforms Ireland (Instagram), TikTok Technology Limited (TikTok) and LinkedIn Corporation (LinkedIn), respectively. These are referred to as the “platforms”.

The platform functions can be recognized by the platforms’ logo icons.

When a Crack & Break page contains a button for social media and you click on this button, your browser or application establishes a direct connection to the platforms’ servers, and the button for the specific function is loaded from there. By doing so, the information to which the respective Knæk & Bræk site has gained access must be transmitted to the platforms.

If you are logged in as a user on the platforms at the same time, it is possible that the visited page can be allocated to your profile on Instagram, Tiktok and/or LinkedIn. If you click on embedded social media buttons and then log in to the Platforms (or if you are already logged in), the information that was ‘liked’ or ‘recommended’ – or otherwise – may be published on the Platforms on your profile and your timeline in an abbreviated version. The platforms can thus collect and store additional user data, if applicable. It is therefore possible for the platforms’ user profiles to create more than what you yourself publish on the platforms used.

At no time can Knæk & Bræk ApS find out which platform buttons you have used and when; instead, the used platforms receive summarized, impersonal statistics about the use of Knæk & Bræk’s fan page on the platforms and summarized statistics about the use of social media buttons.

You can learn more about what data the platforms collect for their own purposes in Instagram, Tiktok and LinkedIn’s data policy; there you will find further information about data collection and data processing by the platforms and about their rights in that context. The data policies can be read here:

6. Google Maps

This website uses the Google Maps service operated by Google Inc., 1600 Amphitheathre Parkway, Mountain View, CA 94043, USA (‘Google’). This service is used by us mainly for the purpose of providing the integrated “Contact” service. In order to integrate and display Google’s map material in your browser, your web browser must establish a connection to a Google server, which may be located in the United States, when it accesses a contact page. This gives Google the information that the contact page was accessed by your device’s IP address. You can find additional information in the Google Maps Terms of Service.

7. Data security

We guarantee the latest technical, advanced measures to ensure data security, in particular with the aim of securing your personal data against risk during data transfers and against access by a third party. These are constantly being adjusted to reflect the highest level right now.

8. Legal basis for data collection

The legal basis for this is article 2, section 1, p. 1 lit. of GDPR (General Data Protection Regulation). In addition, we process data with your explicit consent in accordance with article 6, section 1, p. 1 lit. of the GPDR as well as to meet our contractual obligations towards you or to exercise pre-contractual measures in response to your inquiries in accordance with article 6, section 1, p. 1 lit. of GDPR. Link to GDPR:

9. Changes in data privacy policy

This data privacy policy was issued in May 2022. We may occasionally choose to update this, when this happens it will be communicated via this website.

Denmark, May 2022